TENNESSEE PRIDE Apparel
Premium Tennessee apparel inspired by Volunteer spirit.
Shop by Category
Rooted in Tradition
Shop by Region
From Memphis to Music City to the Smokies: choose your region and show your Tennessee pride.
From the Smokies to the Heartland
Shop by Collection
Explore collections inspired by Tennessee's roots and beauty.
From Neyland noise to bayou battles, this lineup brings the weekly chirps—Beat Bama, tame the Dawgs, sink the ‘Dores, and hush those cowbells.
From Cades Cove sunrises to creekside campfires, these Tennessee Pride® designs celebrate the Smokies and the wild places that feel like home.
From Lower Broadway to Beale Street, these tees bottle up Tennessee’s sound—honky-tonk nights, studio lights, and front-porch pickin’.
From Smokies black bears to clever foxes and river-running otters, these tees celebrate the wild side of Tennessee.
From Rocky Top pride to classic Americana, these Tennessee Pride® designs salute liberty, heritage, and everyday patriots.
From “come sit a spell” to “raised on sweet tea,” this collection celebrates front-porch humor and everyday Southern manners.
Authentic Tennessee Heritage Clothing
Born in Nashville, Raised on Tradition Tennessee Pride® isn't just a brand name; it’s a family legacy. As a 6th-generation Nashville family, we built this company to honor the hard work, history, and hospitality of the Volunteer State. We aren't interested in tourist merch or loud politics. We design authentic Tennessee apparel—from Tri-Star hats to county-specific tees—that represents the real people who call this state home. Whether you’re from the Smokies, the Delta, or the Cumberland Plateau, our gear is made to be worn with respect.
From the Volunteer State to the World You don’t have to live in the 615 or 901 to wear your roots. We know that Tennesseans are everywhere, which is why we ship worldwide. We regularly send packages to expats and southern culture fans in the UK, Canada, Australia, and beyond. When you order from Tennessee Pride Apparel, you are getting premium quality goods shipped directly from the USA. No matter how far you roam, our international shipping ensures you can always keep a piece of home in your wardrobe.
We Don’t Make Biscuits, We Make the Shirt We get asked a lot, but we are not the sausage company. While we respect a good country breakfast, Tennessee Pride Apparel is an independent clothing brand focused 100% on fashion and heritage. We don’t sell frozen patties, biscuits, or food products—we create the high-quality t-shirts, polos, and hoodies you wear to breakfast (and everywhere else). We are distinct from Odom’s Tennessee Pride Sausage and Conagra Brands, dedicated solely to keeping you looking sharp in the state we love.