Tennessee Pride® — A Registered American Trademark

When you see the ® on Tennessee Pride Apparel, it means something. Our brand is federally registered with the United States Patent and Trademark Office — protecting the name, the designs, and the family behind them.

Class 025 — Apparel ✅ Registered

T-shirts, hats, polos, and clothing accessories.

The Tennessee Pride® name on every garment we produce is federally protected under USPTO Registration No. 8226081. When you buy a Tennessee Pride® tee — from the Smoky Mountain watercolor designs to the Bluetick Coonhound trucker caps — you're buying from the only brand legally authorized to carry that name on clothing.

Class 035 — Retail & Brand Services ✅ Registered
Online retail, brand identity, and merchandising.

Also covered under Registration No. 8226081, our Class 035 protection covers the Tennessee Pride® retail operation — the store at tennesseepride.com, the brand identity, and the commercial services behind it. This registration belongs exclusively to Life's Journey LLC, the Nashville family that built it.

Class 041 — Entertainment & Education ⏳ Pending
Content, walking tours, and Tennessee heritage storytelling.

Tennessee Pride™ is more than a clothing brand — it's a Tennessee heritage storytelling platform. Our Class 041 application (Serial No. 99512064) covers the educational and entertainment content we create: the Tennessee walking tours, the Tennessee history series, and the 95 Counties Project. Federal registration is pending.

Tennessee Pride Apparel™ — Pending Federal Registration

We have also filed a separate federal trademark application specifically for the full name Tennessee Pride Apparel™, covering both apparel (Class 025) and retail services (Class 035) under Serial No. 99744534. This application is active and pending examination. Together with our existing registration, it will provide complete, layered federal protection for the Tennessee Pride Apparel brand across all classes in which we operate.

One Tennessee Family. One Registered Brand.

Tennessee Pride Apparel is owned and operated by Life's Journey LLC, a company founded by a family that has called Tennessee home for six generations. We registered the Tennessee Pride® trademark because we built something worth protecting — and because the people who buy from us deserve to know exactly who they're buying from.We are not affiliated with Tennessee Pride® Sausage or any other business operating under a similar name. We are a Nashville-born apparel and heritage brand, and tennesseepride.com is the only place to find the authentic Tennessee Pride® collection.If you've seen the Tennessee Pride® name used in a way that seems unauthorized, we'd appreciate hearing about it.

→ Contact Us
→ Shop the Authentic Collection

Can I use the Tennessee Pride® name?

No. The Tennessee Pride® name is a federally registered trademark. Unauthorized use in connection with clothing, retail services, or entertainment content is prohibited under federal law.

Is Tennessee Pride® Apparel the same as Tennessee Pride® Sausage?

No. Tennessee Pride® Apparel is owned and operated by Life's Journey LLC. We are a Nashville-born clothing brand with no connection to any food company.

How do I report unauthorized use?