Why “Tennessee Pride”?

Because pride in a place is something you carry with you.

The name

Tennessee Pride is the feeling of a Smoky Mountain overlook at sunrise, a drive down the Natchez Trace in the fall, or the sun going down over the Mississippi in Memphis. It's pride in the land, its history and its people, whether you've lived here all your life or passed through once and never forgot it.

The brand

Tennessee Pride Apparel is an independent apparel brand, designed in Nashville by Life's Journey LLC. We make shirts about Tennessee's places: its state parks, its cities, and its three Grand Divisions of West, Middle and East Tennessee.

Tennessee Pride® is a federally registered trademark of Life's Journey LLC (U.S. Reg. No. 8,226,081).

The three stars

The three stars on Tennessee's flag stand for those three Grand Divisions, bound together by the circle around them. It's the idea this whole store is built on: three distinct regions, one Tennessee.

Explore the divisions: West Tennessee, Middle Tennessee and East Tennessee.